Author: Draye Redfern

Founder · FractionalCMO.com & Redfern Media Draye Redfern is an entrepreneur, author, speaker, and the founder of FractionalCMO.com and Redfern Media. He has built and led marketing strategy companies focused on customer acquisition, business growth, and executive-level marketing leadership for small and medium-sized businesses. Before founding Fractional CMO, Draye served in digital management and marketing leadership roles at Daniels-Head Insurance Agency, which was later acquired by a Berkshire Hathaway-affiliated firm. He went on to launch Redfern Media in 2014 and Fractional CMO in 2022 to help businesses access senior marketing leadership without hiring a full-time Chief Marketing Officer. Draye is the author of The Recession Survival Guide: Strategies for Entrepreneurial Resilience in Turbulent Times and co-author of The Ultimate Financial Advisor: The 12 Pillars of a Billion Dollar Practice. His marketing commentary and entrepreneurial insights have appeared in publications and shows including Forbes, Inc., HuffPost, Marketing Speak, ClickFunnels Radio, and other business media. He has spoken for organizations and events including Genius Network, the National Association of Active Investment Managers, the US Concealed Carry Association, Raymond James' Elevate conference, and Entrepreneurs' Organization.

How to Use Social Media for Business Development

Social media has become an essential tool for businesses of every size to connect with their target audience, build brand awareness, and drive sales. More than 5 billion people worldwide are now active on social platforms, and that scale is exactly why businesses keep investing more time and budget into social media marketing. Harnessing that […]

Why Do Financial Advisors Need Marketing Automation?

Marketing automation is an essential tool in a financial advisor’s growth strategy. It enables advisors to communicate more effectively with existing clients while systematically generating, nurturing, and converting prospective leads through email, social media, and digital channels. Instead of spending hours manually following up with prospective clients, automation allows you to deliver personalized, timely messages […]

7 Reasons Your Business Needs a Fractional CMO Agency Today

A fractional CMO agency gives your business a senior marketing executive who sets your strategy, directs the people already doing your marketing work, and holds the results accountable to revenue, all on a part-time basis. You gain C-level marketing leadership for a portion of what a full-time chief marketing officer would cost, while keeping the […]