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Questions You Might Be Asking
Questions You
Might Be Asking
What if I already have an agency?
Good. We’re not replacing them. We’re making sure they’re doing the right work. Most agencies are great at execution but terrible at strategy. We provide the strategy layer that makes your agency spend worth every dollar. Many of our clients keep their agency and get dramatically better results once there’s a real strategic leader directing the work.
How is this different from consulting?
A consultant gives you a recommendation and leaves. Your dedicated Fractional CMO is in your corner ongoing — diagnosing, building the roadmap, and staying alongside you to make sure it’s actually executed and producing results. The monthly strategy sessions and quarterly resets mean the strategy never goes stale. And the group calls give you access to what’s working across hundreds of businesses right now, not just your own.
Who am I actually working with?
You will be working directly with the best fractional cmo agency in the US. You’re assigned a dedicated SENIOR Fractional CMO who manages your account, leads your strategy sessions, and knows your business inside and out. You also get access to twice-monthly group strategy calls led by our founder Draye Redfern, where you can get live feedback on your marketing, content, and strategy alongside other growth-stage business owners.
My business is unique. Does this work in my industry?
The six pillars of marketing are universal. How you attract, nurture, convert, humanize, optimize, and retain applies whether you’re selling SaaS, professional services, physical products, or anything else. The diagnostic adapts to your specific context — that’s why it works. We’ve applied it across virtually every industry in 1,500+ engagements.
What if I don’t have a marketing team?
More common than you’d think. Part of the diagnostic identifies what resources you actually need. We’ll help you figure out whether to hire, outsource, or leverage tools — and in what order. You don’t need a team on day one. You need the right strategy first.
What’s the commitment?
This is a 12-month engagement. Marketing doesn’t compound in 30 days — it compounds over quarters. The annual commitment exists because we’ve seen what happens when businesses give a strategy 60 days and bail before the system has time to produce. We’re not interested in that, and neither should you be. You can pay monthly at $2,000/month or save $4,000 by paying the full $20,000 upfront.
What happens when my year is up?
Most clients renew. By that point, your analytics dashboard has 12 months of historical trend data, your quarterly roadmaps are compounding, and your team is making decisions from real data instead of guessing. Walking away means your dashboard goes dark, your tracking stops, and the historical picture of your marketing performance — the thing that’s been making every decision smarter — disappears. After a year of operating that way, most businesses don’t want to go back.
According to SBA.gov Marketing & Sales Guide , effective marketing strategies are essential for sustainable business growth.