Cookie Policy
Last updated: April 2, 2026
Your choices at a glance
We use strictly necessary technologies to operate FractionalCMO.com. Where required, non-essential analytics, advertising, and experience-measurement technologies are intended to remain disabled until you make a consent choice. You can accept all, reject non-essential technologies, or manage categories, and you can change your preferences later.
This Cookie Policy explains how Fractional CMO (“Fractional CMO,” “we,” “us,” or “our”) uses cookies and similar technologies on FractionalCMO.com and related web experiences that link to this policy. It should be read together with our Privacy Policy and Privacy & Data Sharing Notice.
What Cookies and Similar Technologies Are
Cookies are small data files stored on or accessed through your browser or device. We and our technology providers may also use pixels, tags, local storage, scripts, and similar technologies. These tools can remember preferences, keep the site working, measure site performance, understand how visitors interact with pages, and measure advertising or conversion activity.
Some technologies are session-based and expire when you close your browser. Others are persistent and remain for a defined period or until you delete them. Exact cookie names and durations can change as providers update their services; the consent preference center on the site should be used as the current operational listing where available.
Cookie Categories We Use
We use the following categories of cookies and similar technologies:
| Category | What it does | Default choice |
|---|---|---|
| Strictly Necessary | Operates core site functions, security, consent preferences, and requested services. | Always active |
| Analytics | Measures visits, traffic sources, page activity, and conversion performance so we can understand and improve the site. | Off until consent where required |
| Advertising / Targeting | Measures advertising performance and attribution and may support audience building or targeted advertising. | Off until consent where required |
| Experience / Session Insights | Helps us understand how visitors interact with pages and identify usability issues. | Off until consent where required |
Currently Identified Technologies
FractionalCMO.com currently uses or is configured to use the following technologies for consent management, analytics, advertising measurement, and site-experience insights. This list may change as vendors, campaigns, or site functionality change.
| Technology / Provider | Category | Primary purpose |
|---|---|---|
| CookieYes | Strictly Necessary | Stores consent choices and helps prevent non-essential tags from loading before the applicable choice. |
| Google Tag Manager (GTM) | Tag management | Loads approved analytics or advertising tags after the applicable consent state is available. |
| Google Analytics 4 (GA4) | Analytics | Measures site usage, traffic sources, page activity, and conversions. |
| Meta Pixel | Advertising / Targeting | Measures Meta campaign performance and conversion events and may support audience-related advertising features when enabled. |
| Microsoft Clarity | Experience / Session Insights | Provides interaction and session insights used to understand usability and site experience. |
| Hotjar | Experience / Session Insights | Provides behavioral insights used to identify usability issues and improve pages. |
| LinkedIn Insight Tag | Advertising / Targeting | Measures LinkedIn campaign performance, attribution, and conversions and may support audience features when enabled. |
How We Use These Technologies
- Operate the website and remember your privacy choices.
- Understand which pages and content visitors use and where traffic comes from.
- Measure conversions such as diagnostic starts, applications, bookings, purchases, or other actions that help us evaluate marketing performance.
- Measure advertising performance and attribution and, where enabled and permitted, support audience or targeted-advertising features.
- Understand page interaction and usability so we can improve visitor experience, page design, and conversion paths.
- Detect technical issues, prevent abuse, support security, and maintain reliable site operation.
Consent and Your Cookie Choices
Accept All
Choosing Accept All permits the non-essential categories made available in the consent interface, subject to the settings and technologies then in use. Strictly necessary technologies remain active because they are needed to operate requested site functions or remember privacy choices.
Reject Non-Essential
Choosing Reject Non-Essential keeps optional analytics, advertising, and experience-measurement categories disabled where the consent configuration requires prior permission. Strictly necessary technologies remain active.
Manage Preferences
Choosing Manage Preferences lets you review available categories and make category-level choices. You may change or withdraw consent later through the site cookie settings or privacy controls. Withdrawing consent does not affect processing that lawfully occurred before withdrawal.
Browser privacy signals
Where applicable law requires and our systems recognize a qualifying browser-based opt-out preference signal, such as Global Privacy Control (GPC), we will treat that signal as an applicable request to opt out of covered sale or sharing activity. You may also use the site consent controls to manage non-essential technologies directly.
Third-Party Technologies
Many analytics, advertising, session-insight, and embedded-service technologies are provided by third parties. Those providers may receive information such as IP address, device or browser
information, cookie or advertising identifiers, page URLs, interaction events, referral or campaign information, and conversion events when their technologies are permitted to load.
Third-party providers operate under their own terms and privacy notices. Their practices, cookie names, and retention periods can change independently of Fractional CMO. We encourage you to review the privacy information provided by Google, Meta, Microsoft, Hotjar, LinkedIn, and other providers that appear in the site preference center.
Do Not Track and Other Browser Controls
Browsers may offer settings to block or delete cookies. Blocking all cookies can affect site functionality, including consent preferences and requested features. Because industry treatment of legacy “Do Not Track” signals is not uniform, we do not rely on DNT alone as a universal consent mechanism. Where required, recognized opt-out preference signals such as GPC are handled as described above.
Changes to This Cookie Policy
We may update this policy when technologies, vendors, legal requirements, or our business practices change. The “Last updated” date at the top identifies the most recent revision. Material changes may also be reflected in the site consent interface or other notices where appropriate.
Contact Us
For questions about this Cookie Policy or our privacy practices, contact Fractional CMO:
Fractional CMO 3419 Westminster Ave, Suite 367-G Dallas, TX 75205 Email: support@fractionalcmo.com Phone: (512) 768-9779
Home