Privacy & Data Sharing
Last updated: April 2, 2026
Why this notice exists This notice clarifies how Fractional CMO distinguishes between selling personal information, using service providers, and sharing limited information with analytics or advertising partners. It supplements our Privacy Policy and is intended to give visitors a clear, consistent description of our data-sharing practices.
Fractional CMO (“Fractional CMO,” “we,” “us,” or “our”) values transparency about how personal information is disclosed. This notice applies to FractionalCMO.com and related online experiences that link to or reference it. If this notice conflicts with older wording on our website, this notice reflects our current intended disclosure for the topics addressed here.
Our Privacy Position in Plain Language
Practice Our position
Sale for money We do not sell personal information for money.
We disclose information to vendors that process it for us to provide hosting,
Service providers CRM, communications, payment, scheduling, security, analytics, and other
business functions.
With consent or where otherwise permitted, limited identifiers and online activity may be shared with analytics and advertising providers for Analytics / advertising measurement, attribution, and advertising. Some privacy laws may treat this as a “sale” or “sharing” even when no money changes hands.
We do not provide mobile numbers, SMS opt-in data, or SMS consent Phone / SMS data records to third parties for their own marketing or promotional purposes.
You can use our cookie controls, opt out of marketing communications, and Your control submit applicable privacy-rights requests.
What We Mean by “Sell,” “Share,” and “Disclose”
We do not sell personal information for money Fractional CMO does not exchange your personal information for monetary payment. We do not rent customer lists, sell phone numbers, or provide contact information to unrelated companies for their independent direct marketing.
We use service providers to operate our business We disclose information to companies that perform services for us, such as website hosting, consent management, CRM and email systems, SMS or phone delivery, scheduling, payment processing, analytics, dashboard and portal infrastructure, security, and professional services. These providers receive information only as reasonably necessary to perform their services for us and are expected to handle it under applicable contractual and legal restrictions.
Analytics and advertising can involve “sharing” under privacy laws When you allow advertising or analytics technologies through our consent controls, limited information such as cookie identifiers, device information, IP address, page activity, campaign attribution, and conversion events may be disclosed to analytics or advertising providers. Depending on the law that applies to you, this type of disclosure may be treated as a “sale” or “sharing” for targeted or cross-context behavioral advertising even though we do not receive money in exchange for your information.
Analytics and Advertising Technologies
Our website may use analytics, advertising, and session-measurement technologies to understand site performance, measure campaigns, improve user experience, and advertise our services. Current tools may include technologies provided by Google, Meta, Microsoft, Hotjar, and LinkedIn, as well as our consent-management platform.
- Analytics and measurement: used to understand visits, traffic sources, page interactions, conversion performance, and overall effectiveness of our website and campaigns.
- Advertising and attribution: used to measure whether an ad or campaign led to a visit, diagnostic, application, booking, or other conversion and, where allowed, to build or reach audiences.
- Session and experience tools: used to understand how visitors interact with pages so we can identify usability issues and improve the site.
- Consent controls: used to remember your cookie choices and prevent non-essential technologies from loading until the required consent is obtained.
Your choice matters Where our consent controls require permission, non-essential analytics and advertising technologies are intended to remain disabled until you make the applicable choice. You can revisit your cookie preferences at any time using the site’s consent controls.
Phone Numbers, SMS Consent, and Marketing Communications
If you provide a phone number and separately consent to SMS/MMS or telephone communications, Fractional CMO may use that information to respond to your inquiry, provide service-related communications, or send marketing messages as permitted by your consent and applicable law.
We do not share your mobile number, SMS opt-in information, or SMS consent records with third parties for their own marketing or promotional purposes. Vendors that help us deliver communications may process this information only to provide services on our behalf.
You may opt out of marketing text messages at any time by using the opt-out instructions in the message. You may unsubscribe from marketing email using the unsubscribe link included in those messages. Opting out of marketing does not prevent us from sending necessary service or transactional communications.
Client Data, Dashboards, and Connected Systems
Fractional CMO clients may connect advertising, analytics, CRM, email, and other business systems to dashboards or tools used during the engagement. Those connections can make performance metrics, campaign information, lead or customer data, and other business information available to Fractional CMO for reporting, analysis, strategy, and execution support.
In the standard onboarding process, the client or an authorized team member authenticates and connects the relevant data sources. Fractional CMO provides guidance but does not require the client to hand over passwords for connected platforms. Clients remain responsible for deciding which systems to connect and for ensuring they have the authority to provide or make available any personal information contained in those systems.
Other Permitted Disclosures
- Legal and safety reasons. We may disclose information when reasonably necessary to comply with law, legal process, court orders, regulatory requests, or to protect rights, safety, property, or the security of our Services.
- Corporate transactions. Information may be transferred as part of a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, subject to applicable law and appropriate protections.
- With your direction or consent. We may disclose information to another party when you ask us to do so, authorize the disclosure, or intentionally connect a third-party service.
Your Privacy Choices
Cookie and targeted-advertising choices Use the cookie or privacy controls available on FractionalCMO.com to accept, reject, or change choices for non-essential technologies. The controls available to you may depend on your location and applicable law.
Browser-based privacy signals Where required by applicable law and supported by our systems, we treat recognized browser- based opt-out preference signals, such as Global Privacy Control (GPC), as a request to opt out of covered sale or sharing activity. You may also use our cookie controls or contact us directly to exercise applicable privacy choices.
Access, deletion, correction, and other rights Depending on where you live, you may have rights to request access to, correction of, deletion of, or a copy of certain personal information, or to opt out of certain uses or disclosures. We may need to verify your identity before completing a request, and legal exceptions may apply.
Data Retention and Security
We retain personal information for as long as reasonably necessary for the purposes described in our Privacy Policy and this notice, including to provide services, maintain business and transaction records, honor privacy choices, resolve disputes, enforce agreements, and meet legal, tax, accounting, or security requirements. Retention periods vary based on the type of information and the context in which it was collected.
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Relationship to Our Privacy Policy
This notice supplements the Fractional CMO Privacy Policy. The Privacy Policy explains our broader collection and use practices; this notice provides additional clarity about disclosures to service providers, analytics providers, advertising partners, and communications vendors. We intend these documents to be read together using the distinctions described above.
Other websites maintain their own privacy notices. If you interact with RedfernMedia.com or another website, review the privacy notice presented on that site. We recommend using the same clear distinction across privacy notices: no sale of personal information for money; limited service- provider processing; limited analytics or advertising disclosures subject to consent and privacy choices; and no third-party marketing use of phone numbers or SMS consent data.
Contact Us
For questions about this notice or to submit a privacy request, contact Fractional CMO:
Fractional CMO 3419 Westminster Ave, Suite 367-G Dallas, TX 75205 Email: support@fractionalcmo.com Phone: (512) 768-9779
Home