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Earnings Disclaimer

Last updated: April 2, 2026

Important notice

Fractional CMO provides marketing strategy, advisory, training, systems, analytics, and accountability support. We do not promise or guarantee any particular level of revenue, profit, leads, sales, return on ad spend, return on investment, business valuation, cost savings, conversion rate, or other financial or business result.

This Earnings & Results Disclaimer applies to FractionalCMO.com, related landing pages, diagnostic experiences, sales materials, presentations, advertisements, testimonials, case studies, and other communications that reference business, marketing, revenue, growth, conversion, or financial outcomes.

No Guarantee of Results

Any discussion of growth, revenue, marketing performance, conversion improvement, scaling, return on investment, or similar outcomes describes goals, examples, methods, possibilities, or past experiences – not a promise of what you will achieve.

Your results may be higher, lower, delayed, inconsistent, or nonexistent. Purchasing a diagnostic, advisory engagement, membership, strategy service, or other Fractional CMO offering does not guarantee that you will earn back your fees or advertising spend, increase revenue, improve profitability, generate a particular number of leads or sales, or achieve any other specific outcome.

Why Results Vary

Marketing and business outcomes depend on many factors that are outside our control and differ from business to business, including:

  • Your starting revenue, margins, offer quality, pricing, market position, brand strength, and customer demand.
  • The quality, speed, consistency, and completeness of implementation by you, your employees, agencies, vendors, or other contractors.
  • Your advertising budget, media costs, sales process, follow-up, customer experience, retention, and operational capacity.
  • Competition, seasonality, platform changes, economic conditions, regulatory changes, and other market forces.
  • The accuracy and completeness of the business, marketing, sales, analytics, and financial information available for review.
  • Your willingness and ability to test, measure, make decisions, and sustain execution over time.

Strategy, Data, and Execution

Fractional CMO is structured around strategic guidance, performance visibility, execution management, and accountability. Recommendations may be informed by data from tools and platforms that you connect or make available. Data can be incomplete, delayed, attributed differently across platforms, or affected by technical configuration, privacy settings, vendor limitations, and other factors.

The effectiveness of any recommendation depends in significant part on implementation. You remain responsible for business decisions, budgets, hiring, sales execution, vendor selection, legal compliance, product or service delivery, and the actions taken by your organization.

Testimonials, Case Studies, and Client Statements

Testimonials, case studies, screenshots, interviews, quotes, revenue figures, and other examples may describe the experience or opinion of a particular person or business. They are provided for illustration and context only and should not be interpreted as typical, average, expected, or guaranteed results.

Some testimonials may describe work performed by Draye Redfern or other team members in a prior engagement, a different service configuration, or circumstances that are not identical to the current Fractional CMO offering. A past client or participant result does not establish what another business will achieve.

Results are not typical Specific revenue, profit, sales, savings, lead, conversion, ROI, or other numerical outcomes shown in testimonials or examples are individual results. You should not assume that you will achieve the same or similar outcome.

Illustrations, Projections, and Forward-Looking Statements

Any forecast, projection, target, scenario, roadmap, model, estimated return, growth opportunity, or statement about what a strategy may produce is inherently uncertain. It may be based on assumptions that later prove inaccurate. Actual performance may differ materially from any illustration or projection.

Words such as "can," "could," "may," "potential," "opportunity," "target," "projected," "expected," "scale," "growth," or similar language should be understood in that context unless a statement expressly says otherwise.

Marketing and Business Risk

Business and marketing activities involve risk. Advertising spend, technology costs, payroll, agency or contractor fees, software, inventory, promotions, and other investments may not produce a positive return. Market conditions and platform performance can change without notice.

You should make spending and business decisions based on your own circumstances, risk tolerance, cash flow, operational capacity, and independent judgment. Do not commit funds that your business cannot afford to lose or that would create unacceptable financial risk.

Not Financial, Legal, Tax, or Accounting Advice

Fractional CMO provides marketing and business strategy services. Unless expressly agreed otherwise in writing, our services and content are not legal, tax, accounting, investment, securities, or financial-planning advice. Consult qualified professionals for advice in those areas.

Fees and Engagement Terms Are Not Earnings Representations

The price, length, or structure of a Fractional CMO engagement reflects the services and access described in the applicable agreement or offer. Fees are not an estimate, prediction, or guarantee of the revenue, profit, savings, or business value you may receive.

A longer engagement may provide more time for strategy, testing, optimization, and execution, but time in an engagement does not guarantee that a particular financial result will occur.

Your Responsibility Before Acting

Before relying on any example, testimonial, recommendation, estimate, or projected result, evaluate whether it is appropriate for your business. Consider your own data, resources, market, customers, team, obligations, and professional advice. You are responsible for deciding whether and how to implement any recommendation.

Updates to This Disclaimer

We may update this disclaimer as our offerings, marketing practices, examples, legal requirements, or website content change. The "Last updated" date above identifies the most recent revision.

Contact Us

Questions about this Earnings & Results Disclaimer may be directed to:

Fractional CMO 3419 Westminster Ave, Suite 367-G Dallas, TX 75205 Email: support@fractionalcmo.com Phone: (512) 768-9779

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